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Sustained-use discounts on Google Cloud Platform. KISS applied to the cloud

Posted on 4 mins read

Yesterday, Google announced great changes on its Cloud Platform. One announcement I’d like to talk about is the new pricing model. I think it’s a huge change.

One thing I’m always asked when I tell people I use the cloud is:

How can you afford it?

Well, Google made a nice move to address this point. They lowered the price of Compute Engine by 32% and App Engine by 37.5%. That alone is very welcome. But the biggest move to my opinion is their Sustained-Use discounts. The more you use a resource, the less it costs, per hour. Simple. Effective. Will remove a lot of headache.

That changes everything. Why?

When you use VMs in the Cloud, you often have two options:

  • Pay upfront for a reserved instance/dedicated server. It will cost you less by the hour but you are locked in. You loss a lot of flexibility. This is not really what the Cloud was meant for. I’ve worked for a company that could offer buying and hosting 50 servers and had to keep on paying the bills when those servers where not used anymore. Not the best scenario.
  • Pay by the hour an higher price and spend a lot of energy trying to optimise your usage. That means man-hours, complex tooling…
Now, it's much simpler.

You have one option: Use what you need and if it was used a lot, its price is lowered.

I like it when it’s simple.

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